First thing first, you need a good domain.

No matter how good you are over the phone or how well-crafted your email is, if the domain you are selling does not bring value to your prospects, it won’t sell. For example:

if you own LondonRealEstate/com, your potential buyers should be either LondonRealEstate/net or London-RealEstate/Com, those using a 3-4 word domain name and real estate companies based in London.

How to sell domains every week

Now, I’m assuming you already have some domains, but you don’t know how to sell them every week; here’s what you can try: Go through your domain portfolio, choose 10 top names, and put them in a separate Excel sheet.

Check how many extensions are taken and developed, SV, CPC, etc, and add all that data into the spreadsheet. You can use dotdb for extensions check.

Now, it’s time to dig in.

The 10 domains you pick, each of them should have at least 50 potential prospects to sell your domain. The more potential prospects you have, the better your STR (sale-through rate) will be.

IMP- Don’t choose all of your 10 domains in the same niche; finding many potential prospects in the same industry will be hard

So, make sure the domains you are selling fall into different niches. This strategy will also give you useful data to see which niche is getting the most response.

Now pick 2 domains out of those 10 domains you added on the spreadsheet and start doing outbound on your every two best domains for the next 5 days(2 domains a day). Why? Because it’s all about filling up your sales pipeline with potential prospects.

Follow ups

Okay, so now you have a process in place, and to make the process work, you need to add follow-ups to your sales campaign. Doing follow-ups is key to improving your conversion rate. In my opinion, you should do at least three follow-ups every 2-to 3 days, but if someone asks you to stop sending them emails, please honor the request and remove them from your list.

Importance of strategy, system/process

Constant Inbound sales require having a portfolio of domains that get you stable deals, and to make this happen, every successful investor has a strategy in place, and it takes time to get that result.

Similarly, to be successful in outbounding, you need a system in place. You might get lucky with a couple of deals here and there, but if you want to make the most out of it, spend some time building a proper strategy.

Key points: –

• Buy domains that sell & start with Dotcom(Sell what selling)
• Build a system/process, especially if you rely heavily on outbound
• Data is key. If any of your domains get sold, use that data to buy more domains in the same niche and keep repeating the process
• Be reasonable with your ask. Know your sweet-spot
• Follow-ups, Follow-ups(One email won’t get you a sale)
• Show up every day

That’s it for now. I hope you like it

Namaste

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The post $100 to $500: My Weekly Domain Flipping Adventure appeared first on Outbound Domains.

Sharing a tip(hack)

If you are only using your primary domain for outreach, you need to stop doing because sooner or later, your domain will get blacklisted, and your emails will go to the spam folder. Try this hack:

Registering CCTLDs based on your target countries.

DOT UK for the UK, DOT AU for Australia, DOT IN(IND). You don’t really need a DOT US for the USA as dotcom is very common over there, but it’s worth giving a shot, IMO. The same goes for the DOT CA(Canada) How it works:

If you are approaching companies based in the UK to sell one of your domains, then use your DOT UK domain for the outreach. Create an email address YourName@Domain dot uk and start your outreach.

Similarly, if you are contacting companies in US, Canada, Australia, or India, you can use your DOT US, CA, IN, AU domains by creating email addresses on them.

This will positively impact your email deliverability= More open rates = More engagement leads to negotiation and then the SALE!

Remember, email marketing is all about A/B testing. If you don’t improvise your outbound campaign, the campaign will die, and you won’t be able to sell a domain, no matter the quality.

I hope you like it Keep hustling

The post Tips To Increase Email Deliverability appeared first on Outbound Domains.

If I have to start again, this is how I’ll do it:

Start with your niche

Do you like photography? Then start with names related to photography. Are you in crypto? Find names in the crypto space same goes for NFTs.

It’ll make your life easier as you know the trait and gives you a cushion in finding buyers relatively easy compare to going completely cold. Your network is your net worth. Make the most out of it.

Dotcom Dotcom Dotcom

Start with dot com only. Selling domains via outreach is already challenging, and you’ll make your job tougher if you begin with other extensions. Everybody knows what .com is, so sell what is selling.

Just don’t do hand reg

It’s tempting to buy and reg domains for $10-$12, but that name will likely never sell. Remember, you are on a limited budget, so you have to spend wisely. Avoid made-up, brandable domains; they are the hardest to sell when it comes to outbound.

Should I buy a bunch of domains or buy 1 domain for $300?

The choice is yours, but as you are new with little knowledge, I’m 99.99% sure they’ll never sell if you register a bunch of domains for $10/$12. Available domains are available because no one wants them, that’s the fact, and this is outbound; you are not building a portfolio and waiting for a buyer to come.

You are knocking on their door. IMHO focus on buying a good domain name. Every day, thousands of domains get dropped, so your best bet would be to buy an expiring domain via backorder or by joining an auction.

Even if it is just one domain, the risk is always there, but this is one of the best ways to get started, IMO.

And more people bidding in auctions is always a positive sign. It means there is a demand

This is how I’ll do it:

f my budget is $300. I’ll open an account at DropCatch/com & scout ED(ExpiredDomains/net) to look for names that are expiring in my targeted niche & place a regular backorder of $59. The budget is $300; if the domain goes into auction, you know your limit, so stick with it.

Now, before choosing a name, you’ll have to do a quality check to ensure the domain you buy has some potential buyers.

What to look for in the domain that you can flip quickly.

• Dotcom
• Stick with two words only.
• Look for domains where a minimum of 1 extension is taken & developed. The more, the better
• For GEO, only go for big cities/states.
• For keyword-rich domains, make sure they have fair enough SV & CPC.
• Outbound is a volume game, so try to buy a domain with at least 50 potential buyers.

Pricing

In outbound, most domains sell for the $100-$600 price range, so stick with that, and the names you’ll be selling to are mom-pop shops.

They won’t be able to spend more, so always be reasonable with your ask.

Focus on getting your first sale ASAP. Sale is a momentum game; you can make more profit later once you gain momentum. A small profit is enough in the beginning.

Real money is in follow-up.

Follow up! Follow up! One email won’t get you a sale; you must constantly follow up. You can follow up every 3 days, and if you are doing manual, that’s okay, but I recommend an automated setup. There are many email service providers:

• Snov/io
• Gmass/co
• Mailgun/com
• Mailshake/com

Is this for you?

Outbound is not easy, it is time-consuming, and you have to show up every single day no matter what, especially if you rely heavily on outbound. I’ve seen people give up quickly, so if you think you can show up every day and do the grind, then go for it; else, think twice before jumping into this.

That’s it for now. I hope you like it.

Namaste

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The post How To Flip Domains With A Limited Budget appeared first on Outbound Domains.

Selling GEO domains via outbound still works, and many domainers prefer flipping GEO domains, especially those new to domain investing.

But in the last couple of years, the competition has increased in the GEO space. Domains that you used to get for $10 or $59 back order are now selling in the wholesale market for high 3 figures to even 4 figures price range, and newbies that are on a limited budget are having a tough time coping with the price increase.

Based on my experience, the sweet spot for such types of domains is around the $300-$700 price range, depending on the quality of the domain.

Not every trend lasts forever, and one has to diversify to keep growing and stay ahead of the competition. I’m not saying GEO domains don’t sell; they do, and I have sold countless GEO domains, but IMO you can’t just rely on selling one particular type of domain for a long time, primarily via outbound.

IMO if you are heavily into outbound, have gained some experience, and got few sales, I think it’s time for you to go out of your comfort zone and explore new territories to make the most out of your outbound sales campaign.

ExpiredDomains.net is a Holy Grail and the Mona Lisa of domains. However, there are still different ways by which you find some excellent domain names, so based on my experience sharing how to find domains, you can flip it via sending emails.

How To Find Domains Via Spyfu

Spyfu.com is one of the best keyword research tools to find keyword-rich domains, and on this tool, you can also check CPC, SV, and paid advertisers.

I used this tool to find some nice keyword combo and sold a bunch of domains like – Storagenearme/net, MedicareAdvantagePlans/net, Txmedicareplans/com. 

To give you an example, I found this domain MedicareAdvantagePlans/net though it’s a dot net and three words, but if you look at the screenshot below, you can clearly see that this is a very popular search term:

Solid SV(Search volume) CPC of $12, and tons of advertisers are bidding on this particular keyword, so based on all these positive signals, I bought this domain, and I ended up flipping this domain for $300 something.

Similarly, I found a domain via Google Keyword Planner and sold it for $300.

How To Find Domains Via Google Keyword Planner

I was looking for some meaningful lawyer and attorney domains, and I found this: CreditDefenseAttorney/com with the help of Google Keyword Planner.

Another three-word domain, but with the Dotcom this time, and though the SV and CPC are not that high, but it’s a popular niche in the law industry. If you visit any big enough law firm site under the practice area section, you most likely see an option of “Credit Defense,” so based on that and along with my gut feeling, I reg this domain and sold it for $300.

If you like to learn more about how to find domains via Google Keyword Planner, you can read a blog that I wrote earlier by clicking here.

Outbound is not just about selling GEO domains. There are many industries out there where you can tap in and make some money. Outbound is time-consuming, and after doing it for a while, you might feel fatigued; and IMO, one of the best ways to keep the excitement going is to keep looking for new niches; who knows, you might find a profitable hidden industry.

That’s it for now. I hope you like it.

Namaste

Do share it on your social media if you find this article helpful

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The post Outbound is Not Just About Selling GEO Domains. appeared first on Outbound Domains.

IMO your domain name is your best subject line. Why? Because that’s what you are selling, and IMO it should always be in your email subject line, most recipients will be curious to open the email as soon as they see the domain name, but for that, your email list has to be laser targetted. Sending emails to nonqualified buyers make your email go into the spam folder.

So one of the most critical rules of outbound marketing is to spend more time finding the potential suitors for your domain.

Sharing a few email subject lines that you can use in your outbound sales campaign.

• DomainName
• DomainName?
• Interested in DomainName?
• Your thoughts on DomainName?
• What do you think about DomainName?
• DomainName for sale
• DomainName is listed
• DomainName is a perfect fit for you
• Let’s talk about DomainName
• DomainName is available
• DomainName can be yours. Let’s talk?
• Upgrade to DomainName?

Email marketing is all about A/B testing; don’t just stick with one email subject line or email body template. Keep testing them, see what gets you more open rates and engagement, and take it from there.

Subject lines are undoubtedly the most crucial factor when it comes to whether your emails are going to be read or not, but a cool subject line is not enough to get your domain to sell. First, work more on finding a domain that sells and worry about the subject line later.

That’s it for now. I hope you like it; please comment below to share what email subject lines you use.

Namaste

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The post Outbound Email Subject Line appeared first on Outbound Domains.

• Buying a name that can sell
• Digging out potential buyers
• Setting up an Email campaign
• Follow-ups
• Negotiate
• Close and repeat

A good name indeed sells itself but not if you rely on outbound because for that, you have to reach out to them, and before you knock on their doors, you got to find them.

There are many ways to find buyers for a domain name like – Google, Linkedin, Crunchbase, Social media, Dotdb.com, etc., and in this blog post, I’ll share how you can find more buyers for your domain via Craigslist.

Craigslist is a website for viewing, posting jobs, local advertisements, etc., it’s free to use, and you can find a listing for almost anything on Craigslist jobs, apartments, garage sales, used cars, personal ads, and a whole lot more.

How To Find Them On Craigslist

Suppose you own a domain in the plumber niche e:g HoustonPlumbingServices/com. This is the GEO domain name, so your targeted buyers will be in Houston.

Go to Craigslist.com, and on the right side click on Cl worldwide

Then click on Americas – United States

Find Texas and click on Houston

And on the search bar, type plumber, and over here, you’ll see all the advertisements related to plumbers in Houston.

On the top corner, click on the reply

And it might show you as an email address either as a Gmail, business email, or something like – [email protected].

Don’t worry about the weird email address; this is the email address of the person who posted this ad; if you send an email to this address, it will go directly into their inbox.

You can go through as many listings you want, just make sure they are relevant to your domain name and add them to your email list.

Similarly, you can find more leads by going back to the Houston page and click jobs

And on the search bar, type plumber, and over here, you’ll see all the advertisements related to plumber’s jobs in Houston.

Why contact them?

Based on my experience, if someone is hiring, it is always a green signal that they are growing, so this might be the right timing to approach them, and in outbound, you can’t just force a sale timing matters a lot.

Likewise, you can find buyers for your domain in different niches, such as electricians, dentists, law, cleaning, etc.

Remember, outbound can be a volume game. More buyers mean you have more chances of selling the domain and make sure your email list is laser targeted.

Add them to your email list and launch your email campaign. That’s it for now, and I hope this help.

Namaste

Do share it on your social media if you find this article helpful

Your every share appreciates our efforts

The post How To Find Domain Buyers On Craigslist appeared first on Outbound Domains.

Based on my experience, what I’ve seen is new domainers coming from countries like India, Pakistan, Bangladesh, Morocco and Nigeria begin their domain journey by selling domains via outbound. There could be multiple reasons for choosing this option; maybe the selling comes naturally to them or the limited budget.

When it comes to outbound, one requires different tools and resources to be good at, like, email software, an email tracker to check if your emails are getting opened or not, an email extractor, etc.

But, all the tools I mentioned above will be valueless if the domain you sell is worthless, so buying a domain that sells plays a vital part in outbound. Outbound is time-consuming; if you keep spending your time and money on selling domains that no one wants will demotivate you and force you to think that this is not for you.

So in this blog post, I’ll be sharing some data regarding the industry you can target, find some good domains and approach the potential buyers. Let’s dive in.

SEO and Paid Advertising

Everybody wants to be on the first page of Google because that’s where things happen, traffic and customer acquisition, and to be there; companies spend tons of money on paid advertising and SEO.

I did some research to find out what industries need the SEO most, and this is what I found:

Professional Service Companies

Professional service is a broad term, and it can be offered in different roles and fields. Sharing some examples of professional services:

• Legal services
• Logistics
• Accounting and bookkeeping 
• IT
• Financial services
• Event management
• Digital marketing

Service Companies For Homes and Small Business

• Plumbers
• Electrician
• Kitchen/home remodelers
• Garden cleaning
• House cleaning

They are a locally focused industry, meaning they need a good online local presence that can be achieved via paid ads or SEO. If you own a short domain name, two words may be and do have good SV, CPC they will be interested.

Medical Providers

• Chiropractor
• Doctors
• Dentist
• Dermatologists

People who need these services learn and check reviews online before making an appointment. Also, they all have local competition in their area, so they need a good domain that can convey a direct message to their client.

Companies Spending on Google Ads

According to Statistic Brain, the industries that spent the most on Google Ads:

• Finance & Insurance – $4B
• Retailers & General Merchandise – $2.8B
• Travel & Tourism – $2.4B
• Jobs & Education – $2.2B
• Home & Garden – $2.1B
• Computers & Consumer Electronics – $2B
• Auto Industry – $2B
• Internet & Telecom – $1.7B
• Business & Industrial – $1.6B
• Gifts/Novelties – $1.2B

Travel Industry

Traditionally the travel industry is a significant player when it comes to advertising, but they have gone through a lot because of the covid, but now things are getting back to normal.

According to statistia It was found that the travel industry paid search ad spend on Google increased by 40 percent in the fourth quarter of 2021 compared to the corresponding period in the previous year.

So maybe it’s time to look up some travel-related domains? What do you think?

There are tons of industries that you can choose and find good domains. Don’t go too broad break them into sub-niches and take it from there.

So what are you waiting for? Christmas Log into expireddomains.net, select your keywords and get it going.

That’s it for now. I hope this help, and if I were you, I’d go where the money is

Namaste

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But, not every sale is going to be BIN; in most cases, a potential buyer will come knocking on your door, and then two things will happen:

 A – They will make a lowball offer.

 B -Ask you how much.

And that’s where a real salesperson in you needs to chime in, and if you are good at it, then again, a few things will happen:

• Either you’ll end up getting what you need.
• You end up selling short.
• You messed up the deal – No deal
• The buyer was a jerk, or maybe you are the jerk;-) ( Yup! it happens too)

Also, there are several reasons you might get an offer well under your asking price. Sharing few:

• They are not serious.
• They are unfamiliar with the market.
• They are investors
• You are overpriced

Now I’m not an “expert” salesman or negotiator, but I have been part of many domain sales from 3 figures to 6 figures price range, and based on that experience, I’ll be sharing some sales and negotiation tips in this blog post, so strap in.

Handling lowballers

Nobody likes to receive a $100 offer on a domain that is listed for sale with a 4, 5, or even six-figure price; it’s annoying, but this is what it is 

Everyone has a different approach to tackling them; some might ignore them and move on, while others tell them their asking price is too low and make a counteroffer, and there are few among us who will reply like this( I know few);-)

Oh, how dare you to make me this offer, piss off, haha what a loser, tire kicker blah blah

Instead of criticizing them and slamming the door on their faces, I believe it would make total sense to engage with them, and maybe with a little bit of effort from your end, you might get something going.

I love getting offers, and I do respond to all offers despite how low they are, whether it’s $100, $1000, or more, because I have seen $100 offers turn into $500, $5,000 to $50,000 deals. I take every offer seriously, and there are reasons for it, and one of the critical reasons IMO is the lack of education and lack of knowledge about the domain valuation among these buyers.

We, those who are in the domain industry, know the trade; I mean, we know how it works, and based on that, we sometimes mask the reality that most of these end-users are actually not aware of the actual value of a domain.

This is how I reply if I get a low offer –

uh-oh! I appreciate the offer, but we are far apart. I’m willing to negotiate, but I need to see a serious opening offer.

Or –

I appreciate the offer, but the price of this domain is ($) for the right buyer. Are you the right buyer?

People use different tactics to respond to offers in negotiation; my priority is to keep the conversation going, build a rapport and leave a door open for further communication. The worse can happen; they’ll say no, or if not now, maybe they’ll come back in the future.

How much do you want?

People use many different strategies to reply to how much; you can ask them to make an offer or share your asking price.

I have tried both, and based on what has worked for me, I like giving away my asking price for the domain, especially if I’m doing outbound, because if I’m reaching out to them and I ask them to make an offer, they’ll say – You reach out to me so how much are you asking? Or Give me your price and I’ll decide.

You can try this approach:

I’m asking for XXXX. Here’s my analysis(share the value)

Don’t just throw numbers. Always back up your numbers by justifying your price because it is much easier for them to ignore an offer that does not come with analysis, and don’t write an essay; keep it short and up to a point.

If they reply, this is too much; this is out of my budget, try this:

If we could find a way to agree on the price, I think I may have some flexibility in the price. BTW Off the record, what were you hoping to spend?

Using this approach, either they’ll say Nah or share their numbers, and if the other party has given you their numbers – Bingo! Now you have opened a price negotiation, so now it’s up to you to see how far you can stretch their offer.

One important thing I would like to share is in outbound, how the prospect’s reply to your email can give you a hint of how interested they are. 

I did some my data digging, and this is what I found:

Prospect 1 – How Much? 

𝐀𝐯𝐞𝐫𝐚𝐠𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 – 𝟓𝟎/𝟓𝟎 

Prospect 2 – I would like to get more information regarding this domain. How much are you asking?

𝐀𝐯𝐞𝐫𝐚𝐠𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 – 70-90%

More deeper engagement and more questions asked = More interest, and more interest means the deal will most likely get close, and in the end, it all comes down to pricing.

Closing the deal

Selling and closing are two separate things, anybody can sell, but only a few can close. Let’s get into the weeds on this:

There is no exact way to close a deal; the closing approach will change depending on the prospects you’re engaging with and how engaged they are.

I remember selling a domain name to an end-user, it was an outbound sale, and the buyer was interested, but he was running low on funds, and his reply was:

“Yogi, I want to buy this, but I don’t have money.”

Me: Does that mean you have no money this month or all year? 

Prospect: Not sure 

Me: If I could offer you this (domain)at XXX only for today, would we have a deal? Would you buy it right away? 

Prospect: YES! and I sold the domain. These tactics sometimes work and sometimes don’t, but it’s worth trying.

As I mentioned earlier, to succeed in domain investing, it’s not just about buying good domains; if your communication and negotiation skills are good, your portfolio STR will increase.

You should invest in yourself and read books and follow Chris Voss. He is the master negotiator; check out his book – Never split the difference.

That’s it for now. I hope you like it.

Namaste

Please don’t hesitate to share this on your social media, and if the response is good, I would love to write a part two version of this post with a more in-depth analysis

The post Domain Sales Negotiation appeared first on Outbound Domains.

When I started selling domains via outbound, I started with a free Gmail address, just like most beginners. It was easy to set up and cost nothing. I did end up selling some domains by using my Gmail address, but in the back of my mind, I always knew that selling domains is a B2B model, and to build more credibility with my prospects, I have to have the business email address.

Later on, I started using a custom domain email address, which really helped me improve my reply and conversion rate. Also, my potential buyers were small-mid businesses. They all use professional email addresses, so reaching out to them via a Gmail address won’t help with a better business image either.

I have seen that most newbies start their outbound campaign using a free email address, and that’s okay if you are just testing it out, but IMO, free email accounts ending with @yahoo @gmail @aol make you look less professional and don’t help to build a trust factor with your prospects.

If you really want to make the most out of your outreach, then setting up a custom email address is highly recommended. A CEO or CMO of a company would be more tempted to reply to an email that ends with name@businessname rather than the @gmail email address.

Outbound is not easy, and building credibility and trust should always be your top priority; most prospects won’t engage with you unless they verify you are a professional and have a good online presence.

A couple of important things to note before running an outbound campaign on the professional email address:

1- Email warm-up Your business domain email address needs to be well warmed up before launching an outbound campaign. Email warming helps build a good email reputation and increases your sending limits.

Manually warming up can be a real pain, so you can use Gmass automate warm-up tool. It is a free tool to warm up your email account and ensure high deliverability. Let it run for at least 5-8 weeks, and you’ll be good to go.

This works pretty well if you are using Gsuite. Connect your domain name with Gsuite, create an email address and visit https://www.gmass.co/warmup and sign in with your Google(gsuite) account.

2- Avoid using generic email addresses like info@businessname support@businessname. Use your real name; it looks more trustworthy and helps you promote your own brand.

That’s it for now. I hope it helps.

Namaste

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The post Free Email Address Or A Custom Email Address? appeared first on Outbound Domains.

Make sure your sales team receives new leads before your competition by optimizing the leads you send to them. In this way, you ensure that you target the right people from the beginning of your sales pipeline. Moreover, it means you capture potential clients and convert them into lifelong clients. 

With so much advertising going on these days, it may seem as though cold calling and personal selling have passed their prime. Customer response is still better when a salesperson is involved, however. According to 62% of customers, dealing with a person is better. Making the most of sales prospecting is the best way to ensure you get lifelong customers.

What’s the Definition of Sales Prospecting?

By definition, sales prospecting consists of identifying prospects for your product and contacting them, with the goal of getting them into a sales funnel where they’ll stay until they’re ready to buy from you. Therefore, it is vital that you do good prospecting: the more prospects whose needs and pain points your product can satisfy, the more likely you will be to convert them into customers.

Why is sales prospecting important?

Types Of Sales Prospecting

Referrals

You simply contact people you know by referral prospectings, such as clients, business partners, or existing contacts. Get an introduction from someone who knows or is familiar with the people you want to contact (example: associates, clients, strategic partners, etc.).

Networking

Prospecting and networking are both processes, not events. Creating a network takes time, especially if you are new to your field or still trying to establish yourself. Determine why you want to network. Does it aim to cultivate and retain existing relationships or to find new business, contacts, or introducers? Who should you connect with? What are the names of the people you need to improve your relationship with? Could you arrange a meeting if you haven’t already met them?

source

Cold Calling And Emailing

Your prospecting list can be quickly grown with this number-one sales prospecting technique. Your product or service benefits are best explained to people directly through cold emailing.

Create a script that emphasizes your product’s benefits and addresses any potential customer objections to ensure successful cold calling. You can structure the call in a call script and ensure that all vital information is included. Do not limit your cold calling to one type. Make use of social media, email, and snail-mail. You can use a mixture of these techniques to increase interest in prospects and increase conversions.

Social Media

Marketers have unrivaled access to their audience thanks to the rise of social media. A study by LinkedIn found that social selling influences more than 50% of revenue.

Use social media platforms such as Facebook, Twitter, Instagram, and Pinterest to grow your prospect list in your daily sales prospecting. It takes time to prospect on social media successfully. You will gradually gain followers if you consistently post on Twitter and Instagram. Don’t expect to have thousands of followers on Twitter or Instagram overnight. 

Using these methods to grow your prospect list is important, but keep in mind that sales prospecting requires time. Strategic Prospecting isn’t always easy. Don’t let your first attempts discourage you. You could find out that they need your product at some point if you stay in touch with them on social media.

Content Marketing

Marketing through content is a strategy for communicating with prospects and customers without selling. You create a level of trust with your customers by providing them with valuable and educational information.

Sales Prospecting Tips

Define Your Ideal Customer Profile

Having an ICP is a necessity. The ICP will be your guiding light in any prospecting session. It will not surprise regular readers of this blog that an ICP is a fictional description of your perfect customer. Those customers who are easy to acquire, spend a long time with you, and have a high lifetime value are less likely to churn and, ultimately, champion your brand.

Now you might be thinking about how to develop an ICP. Here are a few simple steps:

As a result, you’ll be able to define your ideal customer profile, so you don’t waste time talking to people who don’t need you.

Use Both Inbound And Outbound Outreach

Outbound sales tactics, such as cold calling and cold outreach, should be used responsibly with an inbound methodology. Businesses that do not have enough qualified inbound leads should focus on this last point.

The salesperson is already halfway through the sales process before even contacting a prospect. We need to shift from selling to helping by understanding the buyer’s context and leveraging our context to help them.

What is the best way to achieve that? What are the best ways to identify prospective customers and discover their business needs? What is more important, how do you tell if you can sell to them? There are some simple questions you can ask.

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Use Marketing Automation Tools

When your prospecting pool is large or the sales cycle is long, you need to prioritize and organize your leads. You can make the right connections at the right time by using marketing automation tools, making decisions based on user data and monitoring timelines automatically, and avoiding potential revenue losses.

Create an Effective Script

Did you ever forget how to leave a message or talk to a friend or colleague? Your cold-calling efforts will be much more successful if you develop a good script before you start. You can refine and deliver the message with a well-crafted script (or even an email template personalized with your own information), answer common questions as they arise, and avoid embarrassing moments of the phone getting stuck.

Analyze The Competitive Landscape

The idea of scoping out the competition is essential, and competition is healthy. Keeping an eye on the competitive landscape is one of the best ways to make sure that you’re well-positioned for your intended audience, whether you’re analyzing magic quadrant results, reviewing competitor websites and news, or reading about the latest advancements in a particular industry.

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Final Verdict

Sales prospecting is a crucial building block in expanding how a company will do business in the future. Originally, prospecting was made up of large companies looking to sell the products of manufacturing plants. Now the term is used more broadly to include small business owners and startups. Prospecting is a crucial part of sales teams across organizations in many different industries. We have shared some sales prospecting techniques that could be very helpful for businesses.

If done correctly, sales prospecting is vital for any successful business venture. As you can see from the above, there are many different prospecting strategies that you can adopt. The most important thing is that you figure out which way works best for you and give it you’re all.

Your buyer is more likely to be educated due to the information you are providing.

Special thanks to Snov.io for reaching out to me to do this blog post. For more information on how to run an email drip campaign how to find emails, please visit Snov.io

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The post What is Sales Prospecting: A Prospecting Definition and Some Tips appeared first on Outbound Domains.