Before we buy any domain, most of us use different quality parameters to ensure the domain is good, like:

• Should be.Com
• How many extensions are taken and developed
• Industry
• Search volume
• CPC and more

IMO search volume and CPC is the most commonly used quality check before buying a domain name.

What is search volume?

Search volume is described as the average number of searches for a specific keyword over a certain period of time that can be a month.

SV is one of the metrics we use to determine a domain’s quality; ideally, you want to find a keyword with a mid-high search volume from 100-1k+ search queries every month.

Search volume is one of the most critical metrics in selecting your domain, and the reason is simple if no one is searching for the keywords, it’s going to be hard to find buyers for a domain with no search volume.

What is CPC (cost per click)?

Cost per click refers to the actual price companies pay for each click in their marketing campaign that can be from $1-$50 per click depending on the industry.

Similar to SV, cost per click is also a vital quality parameter to check the quality of a domain name. If search volume and CPC for a particular domain are high, it is a sign that the domain offers value.

But in my opinion, if you are doing outbound and looking for a quick flip, your approach towards search volume and CPC should be different, here’s why

What I have seen most domainers who do outbound only check SV and CPC; one of the very important but underrated matrics they ignore is competition.

Competition: 

The competition indicates the number of advertisers running ads on search volume for a specific keyword. More advertisers = high competition. 

Suppose I have two domains Xyz.com and ABC.com. If the Xyz.com domain has a monthly search volume of over 1k with CPC $0.50, and ABC.com has 100-200 monthly search volume with CPC of over $3 per click + high competition.

In this case, I would list Xyz.com on different marketplaces to receive an inbound offer with a buy now price and choose ABC.com to do outbound. I believe the domain with low search volume with CPC+ high competition can be a perfect name for a quick flip. Here’s why

Selling any product and service online is not that easy. Advertisers are always pushing hard to be in front of the customers. 

Whether it be digital, radio, or out-of-home, you must keep tabs on your competitors to be successful in any type of advertising. Multiple companies are bidding and fighting on one particular keyword to rank higher on the search engine. 

Online advertising is expensive, and businesses are always looking for a different way to cut down on marketing expenses. Owning a domain name with some SV, CPC, and high competition can undoubtedly help them reduce advertisement costs.

Make sense? Now let’s discuss how to find these nuggets.

One of the most underrated tools I use to find domains with high competition keywords is Google keyword planner. I use Google keywords planner to verify the competition level of a particular keyword before I buy it.

Login into your Google ads account and click on tools and under planning, tab click on keyword planner

Now click on discover new keywords

Enter your keyword and choose your targeted country

Just to give you an example keyword I have used is “lemon lawyer,” and my chosen country is the USA, If you see the image carefully, there is a tab “competition” click on it

Next to the ad impression share tab, you will find two columns.

• Top of page bid(low range)
• Top of page bid (high range)

Once you hover your mouse on these two columns, you will see a popup explaining what it means.

Once you click on “competition,” the search volume will go down, but it will show you the keywords which are in high demand. These high combat keywords names can be a perfect domain to do outbound.

If you see the screenshot below, the search volume is low, but the high competition + CPC will make up for low SV.

Go through the keywords list and look for only those words which make sense

Before you go ahead and register these names, make sure you do your due diligence that includes: how many advertisers are running ads; more advertisers means more prospects; also, go through Linkedin and dotdb.com to find businesses who are using the “similar” keyword in their URL’s. Don’t pick the name blindly do thorough research.

Also, avoid registering domains that are more than three words; stick with three words if you can.

Once you find your name, you can search on Google and reach out to those businesses that are running ads on that particular keyword.

You can also go up to the first ten-twenty pages on google and reach out to companies using “similar” keyword names in their URL.

By using this method, you can also find GEO or any other service industry related domains. Make sure you avoid Trademark Infringement when you choose a domain name.

That’s it for now: I have sold a few keywords domains using google keyword planner; it doesn’t always work, but it’s worth giving a try, especially if you are on a tight budget.

Ensure you practice and spend enough time; if you don’t, you might end up losing money.

Comment below and let me know your thoughts

Outbound joke of the day: When your prospects ignore your email🤣

Namaste 🙏

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