Selling More Domains – Build A Sales Pipeline

So you have sold a domain this week, but you are not sure when the next sale will happen, this doubt occurs when you don’t work on building a sales pipeline.

Most domainers, especially newbies, ignore building a strong sales pipeline; having a promising pipeline filled with potential buyers is very important while doing outbound.

What is a sales pipeline?

A sales pipeline is a visual snapshot of where prospects are in the sales process. Sales pipelines show you how many deals salespeople are expected to close in a given week or in the next couple of months.

How to build a sales pipeline in domaining

Building a pipeline filled with potential buyers doesn’t happen overnight; based on my experience, it will take at least three months before you start seeing some positive results.

The very first step is what your goals are. If your goal is to sell two domains a week with an average price of $400 each total of $800 every week, you have to build a proper strategy, try this:

Start outbounding a minimum of two domains every day. Start with GEO if you can; it will make your life easier as GEO works well with outreach. Also, they fit in this price range.

Outbound two domains a day, and it’s up to you if you would like to work five days a week or six days, Monday – Saturday.

So if you do this constantly for three months, considering you are working five days a week, you’ll be doing outbound on at least 120 domains in total.

Now, assuming you got a minimum of 50 emails on every domain, the total number of emails on 120 domains will be 6000. In cold outreach, the average response rate is 1-2%, which means you’ll get at least 120 replies.

Sometimes response rates can be higher depending on how good is your domain and how laser-targeted your email list is. I have seen a response rate of up to 15% -20% or even higher, don’t just increase the leads number for the sake of it; focus more on building a quality list.

From here, it totally depends on you how you take the conversation forward and how good you are in closing them. Even if you close 20% of those leads, you are looking at 24 sales with an average price of $400 per domain.

24*$400 = $9,600 ÷ three months = $3200 every month is not bad IMO, especially if you are spending $8-$10 on buying these domains and if you live in a country where the cost of living is less, and $ conversion is high.

Your STR (sell-through rate) can be higher if the domains you are selling are of quality; ignore buying made-up names, do thorough research, and use tools like dotdb to see how many companies are using “similar” names in their URL’s.

Check namebio to find similar comps. Only approach those companies who will get benefits by owning the name you are selling. Look for CPC, good SV keywords; this can play a vital role when you educate them.

As the first week ends, you’ll end up doing outbound on at least ten different domains, and you’ll receive all kinds of different responses like, not interested, not now, don’t bother me, how much, and you may even get one or two deals.

The most important thing is even if someone replies and says they are not interested, keep that lead in your pipeline and set up a reminder to follow up with them in the next couple of months.

 In sales, most of the time, it’s all about the right timing; maybe they are not interested right now, and in the future, something might change, and that can prompt them to be a potential buyer.

Just let them know that you appreciate the feedback, and you’ll follow up within the next couple of months. I have sold multiple domains by using this strategy.

If you are sending emails manually, that is fine, but if you really wanna take your outbound game to the next level, it’s better to use an automated email system like snov.io, gmass. Using an automated system helps you save a lot of time and increase your productivity because better productivity = more sales.

TIP – Usually, on auto email sequences, the day gap between emails is 3-4 days with 6-7 follow-up emails; change the time gap to 50-60 days on your last follow-up email, and write this in your email body 

 “Hey, it’s been a couple of months since I last sent you an email about (domain name). I was wondering if this is the right time to speak about it? (This typically gets a good response rate.)

Just like in any business, it takes money to make money. First, you have to invest your money and time wisely in buying domains that sell, so choose your names wisely before you buy them from drops or hand register them and stick with dot com only.

Your outbound campaign should focus on these factors:

• Awareness
• Build conversation
• Provide value
• Follow up
• Close
• Repeat

All these $ numbers look easy on paper, but truth to be told, it’s not, for a successful outbound strategy – Showing up is half the battle and focus on building a proper system.

Namaste🙏

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