Selling domain names by outbound is an effective way to generate steady cash flow. You can reach out to potential buyers instead of waiting for them to come to you.
Outbound can provide you steady cash flow, but it likely means selling at lower prices, depending on the name’s quality. Selling domains by sending emails is time-consuming and requires a proper strategy.
Now, Let’s discuss a complete walk-through on how to sell domain names by sending emails.
Start with your niche
Start with your niche in which you have knowledge and experience. By doing that, you can avoid one of the most common mistakes domain investors make, especially beginners, which is going too wide.
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If your niche is too broad, you can break it down into micro-niches. For example, insurance is a vast and very competitive industry, but you can break it down into different categories like:
Health Insurance
Life Insurance
Home Insurance
Pet Insurance
Medicare
Final Expense and more…
Narrowing your niche can also reduce the competition and make your life easy to identify potential buyers. If you are in the service, finance, or marketing industries, use that experience to your advantage and narrow them down by finding your micro-niche.
Find good domains
If you are new to domaining, starting with expireddomains.net is highly recommend. Every day around 90k domains gets dropped, and if you do a thorough search, you can surely find some nuggets.
Let’s do a rapid walkthrough on how to find some good domains using ExpiredDomains.net.
- Set up an account with them
- Click on deleted.com.
- Under the listing settings on the very bottom, check only available Domains.
- Under the domain name allowlist type your keyword and click on apply filter.
- Look for keywords (domains) that make sense and are short 2-3 words.
ExpiredDomains.net platform has multiple filters, and the more time you spend practice on it, the better you get.
Do proper due diligence before buying a domain name
Before buying a domain name, do proper research to see if the domain has some value. That includes:
Start with.Com: Dotcom is the most desirable and commonly used web extension so if you are new, start with .com only.
Search volume: SV is one of the metrics you can use to determine a domain’s quality; ideally, you want to find a keyword with a mid-high search volume from 100-1k+ search queries every month
CPC: Cost per click is also a vital quality parameter to check the quality of a domain name. If CPC for a particular domain is high, it signifies that the domain offers value. IMO your domain should have a minimum $2/$3 cost per click.
Advertisers: Type your desirable domain (keyword) into Google search and look for ads. If you find some advertisers running paid ads on that particular keyword, it is a good sign.
Outbound can be a volume game. So always make sure you only buy a domain name that can help you find at least 50-100 potential buyers.
Find potential buyers
This is one of the most time-consuming and essential parts of outbound marketing and requires a lot of digging.
There are lots of tools by which you can find and reach out to potential buyers for your domain name:
Google: Google is a free platform, and by using some different search commands, you can find buyers for your domain.
site:extension + keyword: If you have a .com and you are looking to target companies who are using .net on Google, you can type site:net + keyword, and Google will only show you those websites which are using .net extension
Domain example : site:net las vegas attorney
For a broad search, type your domain name “Las vegas attorney,” and go up to the first 10-20 pages and add them to your list. You can also look for advertisers that are spending money on running paid on Google.
Type your keyword into google search and look for ads. If the domain you own has some CPC, this can be a great asset for advertisers because they can potentially cut down their marketing expenses by owning such a name.
Similarly, you can find buyers on Linkedin by typing your keyword on LinkedIn search.
If you have found at least 50-100 potential buyers for your domain, let’s move on and discuss how to do outreach; if NO., keep digging until you hit your list target.
Find emails
You can use so many tools to find emails, and these are some tools by which you can find email address:
Sometimes you can find the email address on the website. If you cannot find the email, you can even fill out the contact us form.
Tip: You can visit the company business page on Facebook and click on about us; over there, you might find an email address.
Find your sweet spot – domain valuation.
Before you start sending emails to sell your domain names, it is important to know your sweet spot. As I mentioned earlier, outbound can provide you cash flow, but most of the time, you end up selling your domain for a low price depending on the name’s quality.
If you are buying expired domains or hand registering them for only $10-$12, your sweet spot for such domain names should be around $299-$1000.
You can also check out our outbound sales data tool and see what types of domains are selling and for what price they got sold. Comparables sales data is a great way to figure out the price range.
You can also use GoDaddy Appraisal to check comparable sales.
Be reasonable with your asking price and focus more on building a cash flow.
Send emails and approach buyers
If you think you’ll send thousands of emails in bulk and sell your domain, I’m afraid it doesn’t work like this. Cold email is all about personalization.
If your emails are personalized, and you send them to the right person, chances are they will read them.
The first thing your recipients will see when your email land in their inbox is the subject line. Subject lines are meant to tell recipients exactly what they’re going to get in the email body.
Ensure your subject line is relevant to your email body message; if you try to play a clickbait game, your recipients will mark your email as spam.
You can try some of these subject lines:
- DomainName
- This is Available (Domain Name)
- You Deserve Better Name (Domain Name)
- DomainName For Sale
Personalized emails make an email more likely to be opened and clicked on.
Example of a personalized email body:
“Hi {ProspectName}, This domain name (Domain name) is listed for sale, and we are seeking out some potential buyers for this name.
After doing some search, we found out that your business (name of the company) might be a potential suitor for this domain.
I would love to know if it suits you and let me know if you would like to receive more information?
Thanks in advance,
{YourName}
You can send emails manually or use an automated platform like snov.io to automate your process fully.
How to sell your domain names – Marketplace
There are many marketplaces where you can sell your domains and get paid, but I highly recommend using Dan.com and Godaddy if you are doing outbound.
Dan.com is one of the leading domain marketplaces. They are easy to use and provide a user-friendly process to both buyer and seller.
Their standard fee is 9%, but if you use the “add the lead” feature, they only charge 5%. For more information, you can visit Dan.com.
Godaddy charges 20%, but it is worth it because GoDaddy is a big brand, and everybody knows who GoDaddy is.
Most businesses already have GoDaddy accounts, which helps when you guide them to complete the purchase through GoDaddy, and transferring the domain through GoDaddy is easy and super fast.
There is another website Escrow.com where you can sell your domains, but it is recommended only if deals are high 4-5 figures.
Mastering how to sell domain names is a time-consuming process, and just like any other business, one should invest time and develop a proper strategy to make the most out of it.
If you have little money, you can buy my ebook Domain Outbound Marketing and learn how to sell domains by sending emails.
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