Stop making these 9 Outbound {Email} Mistakes.

Email marketing is the most cost-effective tactic with proven ROI results, and 66% of online consumers have purchased as a result of email.

Selling domains via outbound marketing can get you good cash flow, but it can also bring never-ending pain if not done correctly.

Sometimes the best way to learn is by knowing what NOT to do. 

Here are 9 common email mistakes

Misleading subject line

Your introduction, don’t bother

Take it easy on Hyperlinks

Grammar, spelling mistakes

You don’t build trust

Stop rambling

Multiple CTA (call to action)

You don’t do follow up

You don’t do it every day

Misleading subject line

If you try to mislead or trick your recipients, it will kill your response rate.

Your reply rate can go high, but high open rates are useless if they don’t respond to your email.

Your subject line needs to relate to what your email is about, but it needs still appeal to them enough to get them to open it.

If you are using “Quick Question” as your subject line, you better be sure your email is short and up to a point.

Your introduction, don’t bother.

The first sentence in the cold email is critical as that’s what they see in their email preview panes, and to be honest, recipients don’t really care what you are doing and how you are doing.

All they care about is what you are offering.

Avoid using ” My name is (This), I’m a domain expert blah blah…

Your email signature is enough to tell them who are you

Take it easy on Hyperlinks.

Try to keep links in emails to two or fewer. If you absolutely have to, you could go to 3 links, but no more than three, ever.

Don’t be like him 👇 (Dennis do this)

Grammar, spelling mistakes

Spelling and/or grammar mistakes can ruin your cold email campaign.

Just make sure to spend extra time proofreading your email before it goes out because spelling mistakes can be costlier than you may think. 

Install this Grammarly

You don’t build trust

First, you need to work on establishing credibility for your business before you try focusing heavily on email marketing.

Have your website working and make sure it is secure and has SSL active. And showcase your professional side by adding your LinkedIn profile link in your email signature; add a photo if you like.

Stop rambling

Don’t do this, especially on your first email.

Hi (name), We own this (Domain name)

This domain is easy to pronounce and have search volume, CPC Blah Blah, Blah……

Focus on a single benefit. You can focus on other benefits in follow-ups if needed.

Keep it short and simple.

Multiple CTA (call to action)

Don’t ask too many questions in your email. Focus on getting them to do one thing per email. Otherwise, they won’t do anything.

Wrong Example:

Can we jump over the call? What’s your LinkedIn profile? Let’s connect over there. Click here to join the auction.

Right Example:

Would you like to receive more information? 

You don’t do follow up.

Real money is in follow up. Selling a domain on your first email is next to impossible it can happen, but chances are rare.

You just send one email and assume they’re not interested if they don’t respond. that can be true, but almost 80% of deals require five or more follow up emails to close.

And don’t just do follow up for the sake of doing it; tease them by adding some values in your follow up emails that can be: SV (search volume), CPC (cost per click), and more.

You don’t do it every day.

Don’t give up after a couple of days thinking it doesn’t work; sending 20-30 emails and not getting a response does not mean that tactic won’t work for you.

If you want this to work, you need to spend some time every single day to build a successful outreach campaign.

Avoid making all these 9 mistakes, and you will do well.

I hope all this makes sense to you; let me know what you think by commenting below.

Sales Joke of the day – ⬇️ 🤣

Namaste 🙏

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