Outbound Tweaks

Sharing a few outbound tweaks/strategies I have learned and used in my outbound sales campaigns. 

Don’t make an offer. Consider making multiple offers simultaneously.

Instead of saying my ask is this price, you can give them option A, provide them with option B, or do option C. The reason to do this often is you don’t know where they have more or less flexibility.

Option A can be your asking price, option B; you explain to them lease to own, option C, let them know how they can purchase the domain name either via domain marketplace like Dan, GoDaddy, etc. or use escrow.com.

Remember, they were not thinking about buying a domain name; it’s you who reach out to them, so explain the entire process instead of jumping into getting a deal done fast.

When you give your buyers two or three different ways of doing it, you’re not only signaling flexibility (which they appreciate), you can say legitimately to them, “Listen, we know what works for me, but I also want to make sure it works for you.

Also, everybody is into crypto nowadays, so be more flexible with them and let them know that you can even accept payment in crypto. The more currencies you allow someone to pay in, the more likely you goona get paid.

Ask hard and direct questions.

Ask questions like – How long does it take an organization like yours to do a deal like this, who are all the people that need to be signed on before this deal goes through, what are some factors that might speed things up, what are the factors that might slow things down.

Asking these questions will let you know if you are dealing with the decision-maker or an order taker, which can help you speed up the sale’s closing.

If someone really gives you a lowball offer, rather than giving them a counteroffer, you can ask them, “I appreciate the offer, but if you don’t mind me asking, what research have you done to come up with this price”?

There is nothing wrong in asking this question, and they might let you know that this is what it’s worth to them, and then you can move the conversation further by adding value by providing comps and other metrics you can use to show them the actual value of the domain.

Don’t come up as obsesses.

Assess what happens to you if there’s a “no-deal.” Focus on what happens to them if “no deal,” 

But you don’t want to become obsessed if there is no deal in sales; if you are obsessed and enter into the negotiation, you might get worse outcomes than people who walk into a room knowing what’s going to happen to them if they don’t get a deal.

Making the negotiation about what happens to the other side if there’s no deal when you frame the negotiation around what happens to them if they don’t get a deal, now you are making it essentially about the value you bring to the table for another side.

Make them aware that “they” are not the only buyer for this domain. Let them know about the value of the domain, and make them know that there are other buyers out there.

FOMO is a real thing in the business world. Sometimes it works, sometimes it doesn’t, but it’s worth giving a try IMO.

That’s it for now. I hope you like it.

Namaste 🙏

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