Most people have a misconception that if you do the follow-up, you’ll end up annoying prospects. Well, you are not annoying them by sending follow-up emails. It’s called professional persistence.
Truth be told, if you have a sales background, you’ll understand the value of follow-ups. Top sales performer still needs to make contact 5 times before a sale, and it goes up to 8 touchpoints for the average salesperson; this includes leads who respond to your initial email.
As I mentioned earlier real money is in the follow-up. You have to be persistent in sales; One email will not make the sale. Often times takes more than one initial email to close the deal.
Below I am sharing some data that will give you an idea about what it takes to get one deal closed. (Source)
This data applies to all industry not just domains.
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Sharing some tried-and-true tips I use in my own outbound sales efforts.
Change your CTA
If your initial CTA doesn’t get any response, change it when you follow up.
If you end up your email by using “are you interested?” ease up with interest-based CTA:
“Would you like to hear more about this (DomainName)?”
Multichannel approach
Email follow-up should not be your only arsenal. Try to connect with your prospects on social media; sending a Linkedin request can play a vital role. You can also call them or DM them on Twitter.
Stop saying: “Sorry to bother you again…”
If the domain you are selling does bring value to your prospects, there is no need to apologize while doing a follow-up. Saying sorry can makes you sound desperate for the sale.
Automated Follow-up
Doing manual follow-up on each and every email can be time-consuming; there are multiple email automation tools you can use to automate your follow-up sequence.
Make sure your emails are personalized; this will help you increase your reply rate.
Create a new email thread
If you keep on replying to your initial email without any success, I think it’s time to start fresh and create a new email thread; it gives your prospect a new possibility to reply to you.
Follow-up Email with a Benefit
Don’t put all your eggs in one basket. Make sure you add something valuable in every email and avoid sending everything in one email. Keep on teasing your recipients. It makes it much easier for your prospect to grasp.
Bottom line: If done well, follow-up is an effective way of engaging your prospects and improving your overall response rates. Follow-up is the key.
I’ve also written a small booklet on email follow-ups that includes:
- Over 20 email follow up templates
- Real sales examples
- Follow up subject lines with email templates
- Importance of follow-ups.
Click here to buy this on Gumroad for only $14
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