4 Domain Outbound Sales Strategies To Find Your Buyer

Inbound and Outbound are the two most common ways to sell a domain name.

In this post, I’ll only be going to discuss outbound.

What is Outbound: 

Outbound means when you make the first move and start knocking on a potential buyer’s door to sell your domain.

Outbound marketing typically is accomplished using traditional ways such as direct mail, telemarketing, email marketing, and more.

Let’s discuss an outbound strategy that you can divide into different stages to see what works what doesn’t and use that data to get better at outbound.

I have divided my outreach strategy into these 4 different stages.

Stage 1 – Advertisers

Stage 2 – Startups

Stage 3 – Google page 1-10

Stage 4 – Sleeping Giants

Let’s talk about them one by one.

Stage 1 – Approaching Advertisers

I start my outreach by targeting those websites that are already spending money on advertising on the particular keyword domain I own.

Domain example: ProbateLawyer.com (I don’t own this)

I’ll go to google search and type in my keyword “probate lawyer” and look for only those law firms who are running ads on this keyword. 

Google ads examples 👇

Why? 

They got the money, and they understand the value of this keyword, so they are most likely to respond to my email.

Little Math: 

Probate lawyer has a monthly search volume of over 9k every month

CPC (cost per click) $11-$22 per click.

9k * 12 months * $11 (avg) is a lot of advertising cost.

Approaching these law firms first makes sense because owning an exact match name can help them cut down on their advertising cost.

Tip: If you are in India or any other country, but your prospects are based in the USA and on Google you are not able to find the advertisers by typing your keyword, this is what you can do:

Instead of doing an exact keyword search “probate lawyer,” add any state name.

For example, “probate lawyer california” will help you see the advertisers running ads on this keyword.

Stage 2 – Approaching Startups 

Startups who are new or looking to expand are my second priority. Why?

Motivated: Don’t we all pumped, motivated when we start a new venture? And most importantly, these startups have money.

I use angel.co to find startups using a “similar” keyword in their domain name, which I’m selling.

Tip: While approaching startups, don’t just stick with an email; after sending your email, approach the recipient on Linkedin because if the startup is new, Linkedin is one of the best sites to brag about your new venture.

Go to your prospect’s Linkedin profile and click on see all activity that will give you an idea of how active he/she is on Linkedin. You can even find a pattern when they come online by checking their activities, make a note, and approach them during that time.

This will help you to get connected with them instantly.

Don’t just send an invitation; always use “add a note” and write your message about the domain name you are selling.

Stage 3 – Google page (1-10)

I go up to 5-10 pages, but I recommend going as deep as possible because your domain might give life to someone’s business dying in Google ranking.

Websites that are ranking on the first or second page on Google didn’t rank by just developing a website.

They either have an SEO, digital marketing manager working for them or have hired a digital marketing agency.

Hiring a digital marketing agency is not cheap, and SEO takes time; it’s a long process, and companies are paying a fair amount of money every month to rank them higher on Google.

It means they have the money and understand the value of owning an exact match domain name, which can reduce down the cost + help them stay ahead of their competitors before someone else acquired it and beat them in Google rank. (FOMO, Fear of missing out)

Tip – On most websites, you can find a digital marketing company name on the website footer. You can also approach them. Why?

Websites owners are paying these digital marketing companies to help them rank higher at an affordable rate. Competition is high in this field. If they don’t move or improvise, they lose clients.

They can also use the domain to build a leads generation website and sell leads to their existing clients.

Stage 4 – Sleeping Giants

My last on the list will be the already developed website. I use dotdb.com to find them. Dotdb.com can help you see how many extensions are taken and developed.

In this last stage, you will find all kinds of different prospects.

Small businesses that don’t advertise but have a website to have an online presence, and it’s going to be hard to sell them a domain name because most of them don’t advertise and might not have the money to spend on buying a domain name.

Some of them even don’t have an SSL certificate active on their website, which for me is hard to understand, and that will give you an idea about if they are potential buyers or not. Still, I recommend approaching them because they might be looking for a new name, new brand, and have given up on their existing website, and your one email might wake up a sleeping giant.

You can also find few potential buyers who are using inferior extensions like .net .co , .io or on CCtlds (Country code top-level domains ) .us, ca, .uk, .fr etc and they might be interested in upgrading their name to .com.

I also reach out to those website owners who have long 3-4 word names and having a hyphen(-) in their domain name.

Now, To make it simple, you can divide your outreach like this:

Day 1 – Stage 1 – Advertisers

Day 2 – Stage 2 – Startups

Day 3 – Stage 3 – Google page 1-10

Day 4 – stage 4 – Sleeping Giants

Data is the key, and it will help you get smarter and more productive.

It’s about knowing your buyer. The more you know about them and their needs, the easier it is to identify opportunities to sell your domain.

I hope all this makes sense to you, we all have different strategies, and I keep on testing them out to increase my productivity.

Comment below and let me know your thoughts.

Sales Joke of the day  – That feeling when buyer doesn’t respond after asking “how much” 🤣

Namaste 🙏

Do share it on your social media if you find this article helpful.

Your every share appreciate our efforts🙂